Minute Cryptic is a hugely popular online puzzle platform that releases one cryptic crossword clue a day and teaches users how to solve the infamously difficult puzzles.

The hero image of the merch range is a portrait of Angas Tiernan, creator of the platform and co-writer of puzzle book Minute Cryptic.

We chose to use a portrait of Angas as our hero image as the platform releases daily instructional videos to accompany each puzzle. Learners of cryptic clues will instantly recognise Angas, and his iconic background, also represented in the illustration.

The below are a selection of graphics created for the merch.

1. Based on a follower suggestion, this graphic comes in a version for tees, mugs, and bags.
2. Based on my own experience with Minute Cryptic before working with them: A friend and I do the puzzle every day, and the last person to get the answer inevitably asks for a clue.
3. An exclusive design for subscribers (members) of the app.

To see the entire range, visit the Minute Cyptic shop.

I produced the following three videos for use on social media to advertise the merch launch and offer insight into how the merch was designed.

The videos contain my voiceover, a timelapse of the illustration, and a closing animation I designed based on the Minute Cryptic app animations that users will be familiar with when they complete a puzzle.